Now that I think about it...

I am very impressed with the name 'Provogue'. It's a great name for a clothes brand that positions itself as stylish, yet bold. It can be interpreted as 'Pro-vogue' - so, 'for' fashion. And also, it can be construed as a twist of the term 'provoke'. So, when you provoke in style, you are 'provogue'-ing.

Clever!

Also, learnt something new today. 'Archaic' is actually a period in history.

So far a good day.